In the U.S., Pabst Blue Ribbon (or PBR) is a cheap, unpretentious beer popular among hipsters. In China, it's "Blue Ribbon 1844," costs about $44 a bottle, and is called a "world-famous spirit." It also comes in a funny bottle. Chinese media blog Danwei found the above ad in a "respected biweekly business magazine" called Window of the South. That fancy-looking bottle all by itself in a dark room? It's PBR, reborn as Blue Ribbon 1844.
Let's think about this for a sec, Ted. Why would somebody put a beer in a new bottle? Hmmm, very interesting. Here's the way I see it, Ted. Guy puts a beer in a fancy bottle 'cause he wants you to feel all warm and toasty inside. Makes a man feel good, 'course it does. Why shouldn't it? Ya figure you put that little bottle under your pillow at night, the Beer Fairy might come by and leave a quarter, am I right, Ted? The point is, how do you know the fairy isn't a crazy glue sniffer? "Build me model airplanes" says the little fairy; well, we're not buying it. He sneaks into your house once, that's all it takes. The next thing you know, there's money missing off the dresser, and your daughter's knocked up. I seen it a hundred times. They put their beer in a fancy bottle because they know all they sold ya was a fancy bottle full of shit. That's all it is, isn't it? Hey, if you want me to take a dump in a bottle and mark it Blue Ribbon 1844 I will. I got spare time. But for now, for your customer's sake, for your daughter's sake, ya might wanna think about buying a quality product from me.
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